Proprietary blends created with your pet in mind
We listened to hundreds of owners, worked side by side with vets, and spent months perfecting blends that give your dog exactly what they need—nothing more, nothing less. No fillers, no hype. Just real, science-backed support for your dog’s comfort and your peace of mind.
Developed with expert care:
Each formula created hand-in-hand with veterinarians and nutritionists for genuine, visible results.
Pure. Transparent. Safe
Only ingredients we trust for our own animals—clean, potent and tested for bioavailability.
Created out of love for animals
We created these blends because we couldn’t find products on the market that met our needs.
No shortcuts, ever
No fillers, bulking agents or artificial additives.
Active ingredients and their impact on your dog's health
Each ingredient in our supplements has been carefully selected to provide maximum support for your dog's health.
Check out how they work and which products you'll find them in!
Brewer’s yeast
Rich in vitamin B, it supports immunity, aids digestion and promotes a healthy coat.
Lithothamnium calcareum
A natural source of calcium and minerals, it supports joints, teeth and body regeneration.
Organicrose hip
Rich in vitamin C, has anti-inflammatory effects and supports joint health.
Taurine
Essential for the heart, nervous system and eyesight, especially in older dogs.
Antarctic krill meal
Source of omega-3 fatty acids and astaxanthin, supports coat, heart and joints.
OUR PRODUCTS
Our Commitment to Purity & Efficacy
Our commitment is to scientific rigour. We engineer intelligent formulas to maximise bioavailability, ensuring your companion receives the full benefit of every active ingredient.
Expert-Driven Formulation
Formulated with veterinary and nutritional experts, using only rigorously tested, pharma-grade ingredients for proven efficacy.
Engineered for Bioavailability
Our blends are intelligently designed to enhance the absorption of active compounds, delivering support effectively at a cellular level.
Uncompromising Purity
Pure, potent formulas with no unnecessary fillers or artificial additives. Every ingredient has a purpose: to deliver concentrated, targeted support.
Blog posts
Beyond the Seaweed: A 360° Approach to Your Dog's Dental Health
Table of Contents Why Seaweed Alone Isn't Enough The Two Fronts of Dental Health The Systemic Approach: How Seaweed Works The Topical Approach: Direct Action Assembling the Complete Oral Health Team The Sensopet Dental Care Formula For proactive dog owners, the benefits of the seaweed Ascophyllum nodosum are well-known. When ingested, its natural compounds work systemically through the saliva to help reduce plaque and soften tartar. It's a fantastic, science-backed ingredient and a cornerstone of modern dental care. But is it the complete picture? True oral health isn't just about managing tartar; it's about creating a healthy environment in the mouth. A truly advanced approach requires more than just a single, passive ingredient. Why Seaweed Alone Isn't Enough While Ascophyllum nodosum is excellent at what it does, it only addresses one aspect of dental health. Consider what else is happening in your dog's mouth: Bacteria are actively multiplying on teeth and gum surfaces Gum inflammation (gingivitis) may be developing Bad breath is being produced by volatile sulphur compounds Existing plaque is calcifying into tartar A single ingredient working through saliva cannot address all these challenges simultaneously. You need a multi-front strategy. The Two Fronts of Dental Health Think of your dog's oral health as a battle fought on two fronts: Front Approach How It Works Systemic "Inside-Out" Ingredients absorbed by the body, secreted into saliva Topical "Direct Action" Ingredients act directly on teeth, gums, and bacteria Relying solely on a systemic ingredient is like trying to defend a castle only by reinforcing its walls from the inside, while ignoring the attackers already at the gate. The Systemic Approach: How Seaweed Works This is where Ascophyllum nodosum excels. Here's the science: The Inside-Out Mechanism Ingestion: Your dog eats the seaweed supplement Absorption: Bioactive compounds are absorbed into the bloodstream Secretion: These compounds are released into the saliva Action: The saliva's chemistry changes, becoming less hospitable for plaque Result: Plaque forms less readily and existing tartar softens over time This is a long-term, preventative strategy that's incredibly valuable - but it's only half the solution. The Topical Approach: Direct Action This front targets the surface of teeth and gums, where bacteria live and multiply. Here, we need ingredients that can: Neutralise bacteria that cause plaque and bad breath Soothe gum inflammation (gingivitis) Support gum tissue integrity Block tartar formation and odour at the source Assembling the Complete Oral Health Team To create a truly comprehensive dental formula, we need a team of ingredients that can fight on both fronts simultaneously: 1. Natural Antimicrobials Certain herbs have a long history of use in oral care for their potent ability to combat harmful bacteria directly: Thyme (containing thymol) - Powerful antimicrobial that disrupts plaque biofilm Sage - Natural antiseptic that helps keep bacterial populations in check 2. Gum Health Support Healthy gums are the foundation of healthy teeth: Echinacea - Helps modulate the local immune response in gum tissue, managing inflammation that leads to gingivitis 3. Plaque & Odour Blocker Zinc is a vital mineral for oral health that works on multiple levels: Inhibits tartar formation: Works topically to prevent plaque calcification Neutralises bad breath: Targets volatile sulphur compounds - the primary cause of dog breath odour This tackles the problem at its source, not just masking it. 4. Freshness Mint - Provides instant fresh breath while other ingredients work on long-term solutions The Sensopet Dental Care Formula We formulated Sensopet Dental Care based on this 360-degree philosophy. We started with the clinically-proven seaweed Ascophyllum nodosum as our systemic foundation, but we didn't stop there. We built a complete support team around it. The Dual-Action System Action Type Ingredient Benefit Systemic Ascophyllum nodosum Works against plaque from the inside Antibacterial Thyme & Sage Fights bacteria directly in the mouth Gum Support Echinacea Manages gum inflammation Tartar & Odour Chelated Zinc Blocks calcification, neutralises odour Freshness Mint Instant fresh breath This isn't just another seaweed powder. It's a complete, multi-action dental health system in a single scoop. Discover Dental Care Sources PMC - Ascophyllum nodosum and Dental Health PMC - Antimicrobial Properties of Thyme PMC - Echinacea and Immune Modulation PMC - Zinc in Oral Health VCA Hospitals - Dental Disease in Dogs This article is for informational purposes only and does not replace veterinary dental care. Regular dental check-ups with your veterinarian are essential. If your dog has severe dental issues, professional cleaning may be required.
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How to Read a Dog Joint Supplement Label: A Guide for Savvy Owners
Table of Contents Why Reading Labels Matters The 5-Point Checklist for Joint Supplements What Should Be the Primary Ingredient? How to Check Collagen Quality Why UC-II Matters How to Assess Supporting Ingredients The Importance of Transparency How Joint Supreme Measures Up Choosing a joint supplement for your dog can be a confusing experience. Shelves are lined with tubs that make bold claims, and labels are often filled with scientific-sounding jargon. How can you be sure you're choosing a product that is truly effective and not just well-marketed? The secret is learning to read the label like an expert. This guide will give you the knowledge to see past the hype and identify a truly high-quality formula. Why Reading Labels Matters Not all joint supplements are created equal. The difference between an effective formula and an ineffective one often comes down to: Ingredient quality - generic vs. precision-formulated Dosage - therapeutic amounts vs. token "sprinkle" doses Form - bioavailable vs. poorly absorbed Transparency - full disclosure vs. hidden "proprietary blends" By learning what to look for, you become an empowered advocate for your dog's health. The 5-Point Checklist for Joint Supplements Next time you pick up a joint supplement, ignore the flashy claims on the front and turn straight to the ingredient list. Here are five key things to check: Quick Reference Checklist Primary active ingredient (hydrolysed collagen?) Collagen specifics (molecular weight stated?) Immune component (UC-II present?) Supporting ingredient quality (HA, GLM form?) Full transparency (quantities listed?) What Should Be the Primary Ingredient? For decades, glucosamine and chondroitin were the standard. While they can offer mild support, modern science has moved on. Look for Hydrolysed Collagen Peptides This is now recognised as the superior foundational ingredient for joint supplements because: Provides direct, bioavailable building blocks for cartilage The right peptides actively signal repair mechanisms More efficiently absorbed than glucosamine Supports the primary structural protein in joints Red flag: If a product still leads with glucosamine/chondroitin as its main ingredient, it may be using an outdated formula. How to Check Collagen Quality It's not enough for the label to just say "collagen." This could mean anything. Look for these specifics: 1. The Word "Hydrolysed" This tells you the collagen has been enzymatically broken down into smaller peptides that can actually be absorbed. Native collagen molecules are too large to be effectively absorbed. 2. Molecular Weight Statement The gold standard? A brand confident enough to state the molecular weight. Molecular Weight Quality Indicator ~2000 Daltons (2kDa) Optimal - Premium quality "Hydrolysed" (no MW stated) Acceptable - Standard quality "Collagen" only Vague - Quality unknown Why UC-II Matters A truly advanced formula understands that joint health isn't just about wear and tear. The immune system can play a destructive role. What to Look For Check for "Undenatured Type II Collagen" or the patented acronym "UC-II". Why It's Important UC-II is a game-changing ingredient that helps regulate the immune response against cartilage. Its presence signifies a next-generation supplement that addresses joint health from multiple angles. Key point: UC-II works completely differently from hydrolysed collagen - you need both for comprehensive joint support. How to Assess Supporting Ingredients Don't be fooled by "kitchen sink" formulas with dozens of ingredients in tiny, ineffective amounts. Look for meaningful doses of proven supporting players: Hyaluronic Acid (HA) Is it present? Does the brand specify its quality (e.g., molecular weight)? Generic HA may be poorly absorbed Green Lipped Mussel (GLM) Does it specify "full-fat" or "freeze-dried"? This indicates higher quality than defatted, over-processed powders The beneficial fatty acids are in the fat! Minerals (e.g., Manganese) Are they in a chelated form (e.g., Manganese Bisglycinate)? Chelated minerals are far more easily absorbed than basic oxides or sulphates The Importance of Transparency A reputable brand will always list the exact amount of each active ingredient per serving. What Good Transparency Looks Like Hydrolysed Collagen (2kDa) .......... 2000mg UC-II (Undenatured Type II) .......... 40mg Hyaluronic Acid ...................... 50mg Green Lipped Mussel .................. 300mg Red Flags to Watch For Proprietary Joint Blend ............. 1500mg (contains: glucosamine, chondroitin, collagen, MSM, hyaluronic acid, and other ingredients) Be wary of "proprietary blends" that hide the quantities of key ingredients. This often means low doses of expensive ingredients padded with cheap fillers. How Joint Supreme Measures Up We designed Joint Supreme to be the supplement we would want for our own dogs. We invite you to hold our label up against any other on the market. The Joint Supreme Label Delivers: Checklist Item Joint Supreme Hydrolysed Collagen Foundation 2000 Dalton precision matrix UC-II for Immune Support Clinical dose included Quality Hyaluronic Acid Mid-molecular weight specified Premium GLM Full-fat, high quality Chelated Minerals Manganese Bisglycinate Full Transparency Every ingredient quantified We believe an educated customer is our best customer. Compare Joint Supreme Sources PMC - Collagen Peptides Molecular Weight Research PMC - UC-II Clinical Studies FDA - Understanding Pet Supplements VCA Hospitals - Joint Supplement Overview This article is for informational purposes only and does not replace veterinary advice. Always consult your veterinarian before starting any supplement regimen for your dog.
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The Joint Support Orchestra: Why HA, GLM & MSM are Essential Players
Table of Contents The Supporting Cast of Joint Health What Does Hyaluronic Acid Do for Joints? Why is Green Lipped Mussel So Effective? What is MSM and Why Does Sulphur Matter? How Do These Ingredients Work Together? The Joint Supreme Synergy In our previous articles, we explored the starring roles of advanced collagens - the hydrolysed peptides that rebuild and the undenatured UC-II that protects. But like any great performance, a truly effective joint supplement relies on a talented supporting cast. Ingredients like Hyaluronic Acid (HA), Green Lipped Mussel (GLM), and MSM aren't just extras; they are essential players that work in harmony to create a complete symphony of support for your dog's mobility. The Supporting Cast of Joint Health Think of your dog's joint health like an orchestra. While collagen is the lead instrument, the supporting players are what create a truly rich, complete sound: Ingredient Role in Joint Health Analogy Hyaluronic Acid Lubricates and cushions The oil in an engine Green Lipped Mussel Reduces inflammation naturally The cooling system MSM Provides structural sulphur The reinforcing material What Does Hyaluronic Acid Do for Joints? Think of Hyaluronic Acid as the oil in your car's engine. It's a key component of synovial fluid - the viscous substance that lubricates joints and acts as a shock absorber during movement. What Happens When HA Decreases? As dogs age or joints become inflamed, the concentration and quality of HA in synovial fluid can decrease, leading to: Increased friction between joint surfaces Reduced shock absorption during movement Stiffness especially after rest Accelerated cartilage wear How HA Supplementation Helps Supplementing with a high-quality, bioavailable HA helps to: Replenish Synovial Fluid: Restoring viscosity and improving the joint's natural cushioning Nourish Cartilage: Helps transport nutrients to cartilage cells Reduce Inflammation: Has natural anti-inflammatory properties within the joint capsule The Molecular Weight Factor Just like with collagen, the molecular weight of HA matters. We use a specific, mid-molecular weight HA that has been shown in studies to be effectively absorbed and delivered to the joints. Why is Green Lipped Mussel So Effective? Sourced from the pristine waters of New Zealand, Green Lipped Mussel (Perna canaliculus) is one of nature's most potent functional foods for joint health. The Unique Nutrient Profile Its power lies in a unique and complex profile of nutrients: 1. A Rare Omega-3: ETA While rich in standard Omega-3s like EPA and DHA, GLM also contains Eicosatetraenoic Acid (ETA). This rare fatty acid works on a different and powerful anti-inflammatory pathway, helping to soothe sore joints and reduce stiffness more effectively than standard fish oils. 2. Glycosaminoglycans (GAGs) GLM naturally contains the building blocks of cartilage and synovial fluid, providing raw materials for joint maintenance and repair. 3. Natural Minerals Rich in zinc, copper, and manganese - essential cofactors for cartilage synthesis. Quality Matters Not all GLM is created equal. We use full-fat, sustainably sourced GLM - not defatted, over-processed powders that lose their beneficial fatty acids. What is MSM and Why Does Sulphur Matter? Sulphur is a vital mineral for the body, and it's particularly crucial for joint health. It's a key component of the collagen and glucosamine that form cartilage. MSM (Methylsulfonylmethane) is a natural, highly bioavailable source of this essential sulphur. Two Key Benefits of MSM Structural Support: Delivers the sulphur needed for the body to synthesise and maintain strong, healthy connective tissues - including cartilage, tendons, and ligaments Comfort and Recovery: Well-regarded for its ability to help reduce discomfort and oxidative stress associated with exercise and daily activity The Research Studies published in the Journal of Osteoarthritis and Cartilage have shown that MSM supplementation can help support joint comfort and mobility in both humans and animals. How Do These Ingredients Work Together? A truly superior joint supplement is not about having the longest ingredient list; it's about having the right ingredients working together in synergy. The Multi-Modal Approach Function Ingredients Build & Signal Repair Hydrolysed Collagen (2kDa) Protect from Immune Attack UC-II (Undenatured Type II Collagen) Lubricate & Cushion Hyaluronic Acid Natural Anti-Inflammatory Green Lipped Mussel Structural Sulphur MSM The Joint Supreme Synergy In Joint Supreme, every component has a precise role. This is the synergy that delivers comprehensive, multi-modal support for your dog's mobility. What Makes Joint Supreme Complete Precision Collagen: 2000 Dalton hydrolysed collagen matrix Immune Protection: Clinical dose of UC-II Joint Lubrication: Mid-molecular weight Hyaluronic Acid Natural Anti-Inflammatory: Full-fat Green Lipped Mussel Structural Support: Bioavailable MSM Mineral Cofactors: Chelated Manganese for superior absorption Explore Joint Supreme Sources PMC - Hyaluronic Acid in Joint Health PMC - MSM and Osteoarthritis PMC - Green Lipped Mussel Anti-Inflammatory Effects ScienceDirect - GLM in Canine Osteoarthritis VCA Hospitals - Joint Supplements Overview This article is for informational purposes only and does not replace veterinary advice. If your dog is experiencing joint problems or mobility issues, please consult your veterinarian for proper diagnosis and treatment.
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FAQ
Still have a question? Our team is always here to help.
What makes Senso supplements different from other pet brands?
What makes Senso supplements different from other pet brands?
Senso combines the latest science with whole-food ingredients, building every formula on real clinical research. We never use marketing hype, artificial fillers, or shortcuts—only honest, gentle, and effective support for your companion.
Are Senso products suitable for all breeds and ages?
Are Senso products suitable for all breeds and ages?
Yes. Our supplements are carefully balanced for dogs and cats of every breed, age, and size—whether you have a playful kitten, a senior dog, or a sensitive rescue.
Can I use Senso blends with a raw, home-cooked, or special diet?
Can I use Senso blends with a raw, home-cooked, or special diet?
Absolutely. All Senso products are free from grains, artificial additives, and common allergens, making them safe and effective for BARF, raw, home-cooked, or prescription diets.
How do I know which supplement is right for my pet?
How do I know which supplement is right for my pet?
Start with your pet’s needs—mobility, digestion, immunity, skin, or daily balance. You’ll find clear guidance on every product page, or you can try our [Quick Pet Quiz](#) for a tailored recommendation. Still unsure? Our expert team is always happy to help.
Are your products safe for sensitive pets or those on medication?
Are your products safe for sensitive pets or those on medication?
Yes. Senso uses only gentle, well-tolerated ingredients. For pets with medical conditions or on medication, we recommend consulting your vet before adding any new supplement.
Where are Senso supplements made?
Where are Senso supplements made?
Our formulas are developed and manufactured in the UK (and EU), following the highest quality and safety standards for companion animals.
How quickly will I see results?
How quickly will I see results?
Most owners notice positive changes—like better digestion, shinier coat, or more energy—in 2–4 weeks. Joint and mobility support may take 4–8 weeks for full visible benefits.
Do you offer support after purchase?
Do you offer support after purchase?
Yes. We’re here for you at every step. From feeding tips to long-term care, our team is ready to answer any questions and guide you to the best outcome for your pet.